NEW YORK CITY, New York – February 14, 2015 – International toy company, Wild Republic, has just announced the launch of Switch-A-Rooz™, a revolutionary new line of reversible stuffed animals. The new patent pending product line provides not one, but two friends for children to play with and enjoy.
The Switch-A-Rooz line is being unveiled at New York City’s Toy Fair, in an interactive booth experience unprecedented in the trade show industry. The booth, designed and built by acclaimed production set designer, Roger C. Ambrose, features changing landscapes, a personal tour guide, authentic animal sounds and more – all designed to capture the heart and imagination of this game changing product.
"With Switch-A-Rooz, children get two stuffed animals in one," said Wild Republic President, Vishnu Chandran. "Focus groups indicate that this will be a breakthrough product for our company and the toy industry."
There are 24 Switch-a-Rooz combinations, and each of the 48 animals has a unique BFF for children to collect. Each time a child buys a new set of Switch-A-Rooz, they are tasked with finding each character’s BFF, until the entire Switch-A-Rooz collection is complete.
To accompany the Switch-A-Rooz launch, Wild Republic has also developed The Land of Rooz™, a world surrounding Switch-A-Rooz, where the animals live and solve everyday challenges. To explore the Land of Rooz and learn more about each animal combination, visit myswitcharooz.com.
"Children will want more than just a single pair of friends," said Chandran. "These stuffed animals are so cuddly and exciting, children will want to collect them all."