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Social Responsibility

As a company committed to nature and conservation, Wild Republic proactively strives to be as environmentally friendly and ethically responsible as possible. Our devotion to high quality and the strictest safety requirements has earned us a reputation for having exemplary products that exceed industry standards. We have begun converting our production processes to include reusable packaging, phthalate-free non-toxic materials, and sustainable resources.

We fight for not only producing better toys for children but also making a better world that is filled with love, hope and joy.

Panmana Asramam is an acknowledged centre of learning and service situated amidst lush coconut palms and paddy fields. Because of its simple and serene surroundings, the Asramam has been a pilgrim centre that for the past 75 years has been attracting thousands of people from all over the world. Mahatma Gandhi visited the Asramam and stayed there for two days spending the time in prayers and contemplation.

Jeevakarunyam (Kindness toward living beings) forms the pillars of foundation of the Panmana Asramam. Mr. Gopala B. Pillai and the Jeevakarunyam scheme have together created a rescue and rehabilitation center for animals that are abandoned or destined to slaughter-houses. These animals are taken in, nursed to good health, fed and kept in reasonable comfort until their natural death.

The shelter has its own water-supply pond and a warehouse to stock feeds and other material. Staff, including veterinarians, is housed on the campus. Animal manure is used to cultivate fodder for cattle and generate gas for energy needs. The farm uses only organic pesticides. Scouting for a second location for the expansion of this project is already on. The aim is that these projects will be adopted by local groups everywhere to become harbingers of social good and universal compassion.

The ancient Sastha Temple, which lends its name to the town, is an important pilgrim centre of Sasthamkotta, Kerala. One of the fascinating features of this temple is the abundance of monkeys that camp around. A few years ago, the monkeys began to face shortage of food and they began to snatch food from visitors to the temple and children going to nearby schools and colleges. The Courts then ordered the Devaswom (Temple) Board to make arrangement to feed the monkeys of the temple adequately. The Board, being short of funds, sought support from well-wishers of the temple but adequate funds were not forthcoming.

Mr Gopala B. Pillai, founder and president of Wild Republic, and a native of Sasthamkotta, heard about this dilemma and offered to set up a Trust Fund jointly with the Devaswom Board to ensure perpetual feeding of the monkeys. This was achieved in 1996 and since then the monkeys of the temple have never been in want of food. On local festival days, when people feast at home, the Trust arranges a similar feast for the monkeys of the temple also.

Abhayabala’ is a word that derives its root from the Sanskrit language where ‘Abhaya’ means shelter and ‘bala’ means child.

Abhayabala, home of the deprived girl child, was born in 1996, in Trivandrum, India. Built and supported by Mr. Gopala B. Pillai, the founder and president of Wild Republic, it houses girls from high risk groups and girl children who have gone through harrowing domestic violence. Coming from grim and cheerless backgrounds, they find a home and people to care for them at Abhayabala. There are four resident teachers and other special teachers who help them with their studies and other activities.

All the 60 residents of Abhayabala attend school or vocational training. They are a bright and energetic lot, and are slowly getting over their traumatic past. Abhayabala is their hope for a better tomorrow.